Paper Cosmetics completed their initial funding round, led by L’Occitane Group’s venture capital fund and accelerator Obratori, alongside Cristina Carlino, founder of Philosophy skincare.
WHO: Paper Cosmetics is a sustainable brand, ready for mass-market adoption and DTC growth, launched in March 2020 after two years in development. The LA-based start-up led by Daniel Roescheisen offers a range of zero-waste deodorants targeted at customers who value clean, environmentally friendly, and, above all, effective products.
Obratori is the VC fund and accelerator of L’Occitane Group. The fund supports ambitious projects with a mission to invest in a minority stake and in early-stage start-ups and to support them in their creation of value.
WHY: The brand will use the funds to support the growth of their DTC business, to speed up marketing, and to grow the brand’s reach.
IN THEIR OWN WORDS: Amaury Godron, co-Managing Director of Obratori, says: “We support innovative projects, which demonstrates our strong belief in sustainable and innovative solutions. Obratori supports entrepreneurship with the same values as put forward by L’Occitane Group. Creators of innovative products forge a bond of trust between cosmetics manufacturers and end consumers.”
Daniel Roescheisen says: “We are excited and humbled to become partners with such a strong investment team. It means a lot that Obratori and Cristina Carlino believe in us and the future of the brand. It also clearly shows the direction our bathrooms of the future will go where single-use plastics have no future. We are pushing for change in a fun way with products that work for us and our future.”
“We help young companies with proven effectiveness and viability for their solutions,” says Ingo Dauer, co-Managing Director of Obratori. “For OBRATORI, this is the first foreign startup investment. Pushing for more sustainable consumption and ensuring products of quality are obvious to us. Paper Cosmetics is answering a clear customer demand.”
Cristina Carlino states that the strong brand message, product efficacy, sleek design, and growth potential are the main reasons for her investment decision.
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